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Sellers ~ Maximizing Your Investment.

Why would you spend more money than you have to on real estate costs and commissions when I can help you $ave?

I'm not a "discount broker". I offer all of the same full service benefits and marketing that other agents offer, but I don't have the same high overhead costs that they do. Since my brokerage doesn't have outrageous office and franchise fees, I don't pass high commission charges on to you. My listing fees are flexible, therefore, I provide you the opportunity to maximize your largest investment - your home.

Plus, I offer a percentage (cooperation fee) of my listing fee to any licensed Buyer's Agent. This gives other real estate agents an incentive to bring their buyers to your home. It's like having thousands of agents working for you all at once!

*** Investors and FSBOs... I'm here to help you too. Give me a call and let me know how I can help you with your unique situation.


When you are ready to sell your home, we'll follow these easy steps...

1. Initial Consultation

I'll ask you basic questions about your home, neighborhood, and motivations for selling. We'll talk about the process of selling your home and answer any questions you might have. This is also the time for you to get to know me a little better and decide if I'm the right person for the job. The sale of your home is a big decision involving your biggest investment. Your real estate agent is going to become an important part of your immediate future and your comfort level with that agent needs to be high.

2. CMA - Comparative Market Analysis

How does your home compare to others on the market? We'll compare size, age, design, amenities, upgrades, and neighborhoods. We'll look at homes that are currently for sale, homes that are under contract, and homes that have sold in the last year to determine what needs to be done in order to list your home for sale and get the best possible price for it.

3. List Your Home

I'll step you through each paragraph in the Listing Contract and help you understand what each section means. I won't pressure you to sign anything that you aren't fully informed about and comfortable signing. I'll put a "For Sale" sign in the front yard, full color flyers in the box on the sign, secure your house key in an electronic, monitored lockbox, and post your listing to multiple websites as well as the regional MLS and Realtor.com websites.

4. Take Pictures and Measurements, Get Ready For Showings

When you're home is ready, I'll take quality, digital pictures of your home, both inside and out. I'll measure each room, if necessary. I'll seek your input on things that make your home comfortable and have you choose what shots will emphasize your home's beauty. I'll go through the home - room by room - and discuss the items that will make your home easier and more desirable to show.

5. Develop A Plan Of Action Specific To Your Home Sale

Every home is different. Every home owner is different. Every real estate transaction is different. The components are always going to be the same; a Buyer, a Seller, a piece of real estate, and a closing, but no two transactions will ever need to same tools. Differences such as types of properties, lenders and financing terms, and motivations for selling your home will need to be evaluated to determine the best way to market and sell your home. A flexible, customized plan to facilitate your sale will be drawn up.

6. Representation Through Closing

I'll represent you throughout the entire sales process. We'll look at all the positive and negative sides of any offers made on your home before accepting, rejecting, or countering them. Once under contract, I'll ensure that all dates and deadlines are met and that all parties are working together to get the sale done right. I will help facilitate any contract terms and will make sure you are represented at the closing table.


©2008, Stephanie Danford, Broker/Owner, Colorado Real Estate Licensee, Realtor®, 719-659-SOLD (7653)

Danford Real Estate & Asset Management ~ 3440 Rio Vista Drive ~ Colorado Springs ~ CO ~ 80917